INVENTING THE NAME
I like to think
that our Name holds our destiny.
Creating the Name
covers numerous aspects.
Research into the original Name.
The etymology and meaning of the word.
Harmony and ease of pronunciation.
The capacity to remain impressed in one’s memory.
The power to evoke the excellence of the product
and the spirit of the Company.
The aesthetic vision of the letters.
The combination of meaningful parallels
arising from the presence of letters
that evoke other possible interpretations
of the word that has been created.
